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Sugarflick

Why you can trust our “Book now” button!

published under sweet advice on March 29th 2026

The book now button and the buy now buttons are all very familiar to us all. Of course, it is so handy for this fast-paced world we now live in but do you ever stop to think, “where is my data going?” You may find yourself being sent to a different website, a different name in the address bar. It happens a lot, and many of us may not think twice about clicking that “Button”.

With us you when you click “book now” you will not be taken to another site. You will not see something like “https://thesalonnamehere.zenoti.com/webstoreNew/services/ i.e., lots of numbers and letters after the address; basically, you are not being sent somewhere else. If you buy a Top Lip Kit, it is the same, the “buy now” button is the same process!

Therefore, you have not left our hands; we have full control over our privacy policies, our data handling and security. This is because the Sugarflick website is built and maintained by the fabulous Prisca and her team. As well as being a brilliant web designer, Prisca is a tutor in both London and Sheffield, she is total guru when it comes to protection and security. I trust her and her team at Eyedea studio implicitly.

So here’s the thing with those buttons, you can be rest assured that at Sugarflick your data is safe. We do not use third-party booking platforms to handle any appointments; it is all in-house, all staying right here at Sugarflick. Your appointment goes straight into our own booking diary and this is where your confirmation emails also come from. No third-party platforms involved, and therefore, no unexpected redirects or questions such as “who has access to my personal data”?

But what about payment platforms?
Absolutely, yes of course, this is an important question; we do not store your card details. We use Stripe, this is the only time you are taken away, and that is when you pay. Stripe is one of the most trusted and widely recognised payment processors in the world. Stripe is used by everyone from small independents to major global brands. Your card details are handled with industry-leading security, so that is it, in a nutshell, we never store these details ourselves, no siree!

So from the moment you book, to the time you pay, you are in the safe hands of Sugarflick and Stripe.